Thoughts
Articles on design leadership, product strategy, AI, and building better organisations.
Latest thinking
Product Design
Are websites really dying?
I keep reading that websites are dying. I don't think they are. What they're for is changing, and the job now is designing for both.
29 September 2026
Design Leadership
Headcount isn't a design strategy
Hiring more designers without a workflow doesn't fix the bottleneck—it adds opinions. Define how design decides, connects, and scales first, then hire into that.
18 September 2026
Product Design
The booking problem no travel site has solved for parents
Finding accommodation with basic family requirements shouldn't mean messaging hosts and hoping for the best. A quick prototype showed what conversational search could unlock.
1 September 2026
Design Leadership
AI can design a screen.
It can't design an experience.
AI can pattern-match a happy path in seconds. Usable products still depend on designing for failure, habits, and the moments that don't go to plan.
25 August 2026
Design Leadership
How I'm using AI to be a better designer, not a lazier one
AI isn't a shortcut around craft, it's a way to test ideas faster, have better client conversations, and stay hands-on from first spark to launch.
4 August 2026
Product Design
AI changed how I design. Building with it changed what I design.
What started as faster prototyping became a shift toward products that do the work for people, not tools they have to operate.
29 July 2026
Design Leadership
The Problem with AI
AI can generate interfaces in seconds, but speed isn't the same as good design. The organisations that win will use AI to amplify craft, not replace it.
1 June 2026